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Thursday, April 16, 2009

It's Official: a "Dutch Bike" is now a status symbol


Today the New York Times reports that the "new It object is the glossy black Dutch bicycle". The article goes on to discuss many issues we've mentioned here, and other other bike fashion blogs. It's heartening to see that this topic is going mainstream, and a good read. For the gentlemen, there's even a Fashion Slideshow.

For the local Boston angle, I knew that Club Monaco was selling Gazelles, but I didn't know that they're all being imported by Somerville's Dutch Bicycle Company.

I have seen some evidence that bike culture can be it's own worst enemy, with assumptions about riders, etc. I hope the article is right and maybe "the kiss of fashion may help people embrace the idea of a more practical bike"... Come on everyone, let's show them!